SYPHOUS Blog

Magic Logo November 11, 2013

I was in Starbucks the other day and I overheard an elderly couple speaking of the wiles of Harry Potter and it is the work of “the devil” with magic and such things…

As I overheard their converstation all I could think about was the magic used as symbolism present on the cups they were drinking from. Now most don’t think of the symbolism behind corporations but there is in fact a very real reason for it.

Have you looked at the starbucks logo? I find it very intriguing, on many levels.

First we have a star, what does the star symbolize? well to me it symbolizes the planet Venus for this is the 8 year orbital pattern it posses. Secondly it is a reference to the “Morning Star” which was seen in ancient times as Venus. Thirdly it is a reference to Christ…

Revelation 22:16(KJV)

“ I Jesus have sent mine angel to testify unto you these things in the churches. I am the root and the offspring of David, and the bright and morning star.”

Then we have a mermaid which has many versions of symbolic meaning. The Mermaid or Siren, what happens when you hear a siren? usually to warn you of danger? or Serene the opposite? Believe it or not but mermaids were referenced as Venus in ancient times. There are stories of them whispering into the ears of sailors sweet alluring secrets causing them to crash upon the rocks. What could they be whispering? This mermaid is wearing a crown which clearly symbolizes enlightenment.

So here we have all the magic of the starbucks logo depicting the serene whispers of the bright morning star! We all take a sip each time we drink from her cup.

J.R.